MARKETING STRATEGY & CONSULTING
We use our Research tool Jabari© to design strategic marketing Blueprints for companies that seek to stay ahead of their peers. We will work together to build a strategic plan to address your Brand development & Route-to-market needs including:
MARKETING STRATEGY & CONSULTING
We use our Research tool Jabari© to design strategic marketing Blueprints for companies that seek to stay ahead of their peers. We will work together to build a strategic plan to address your Brand development & Route-to-market needs including:
Brand development strategy
- Brand positioning & perception planning
- New brand design
- Brand rejuvenation
- Brand extension
- Brand communications
Route-to-market strategy
- New market development
- Market presence audits – visibility & availability
- Market mapping
- Penetration/Numeric distribution drives
- Distributor management
Our consultants will work with your internal teams in the short-term to ensure your business achieves excellence through the following:
- Sales and marketing planning functions including locking in distribution networks, communicating product offerings, portfolio growth, up-sell, cross-sell and retention plans.
- Developing effective teams through communication, performance management, development plans and reward/recognition practices.
- Collaborating with other industry players to plan, develop and implement cross-sell programs to deepen customer relationships by implementing internal policy, procedures, SLAs, report forms, and work standards.
